4 Ways to use promotional umbrellas in Business

Promotional umbrellas are among the most popular giveaways for any business, of varying sizes. This is because, when made well, they are the longest-kept promotional product—an average of 14 months. Each umbrella generates more than 1,300 impressions, making them a great tool for your brand.

 

Here are four ways—besides the obvious day-to-day uses—to use these popular, effective client and employee giveaways.

 

Help customers make a statement:

If your target business client is fashion conscious and likes to make a stylish statement, a carefully selected umbrella, with your logo tastefully printed, can make a perfect business gift.

 

Perfect Photo Op Props:

Integrate your online and offline marketing strategies by creating impactful umbrellas and starting a digital marketing campaign with clients and staff using them! Have a competition for the best, most creative photo with your umbrellas being used – this can bring life to an otherwise standard photo op for all types of customers, and this can effectively combine your online and offline brand awareness activities.

Remind clients you’re stable, consistent and trusty when in stormy weather:

Get a storm-proof and wind proof umbrella to project the right brand values for your business – a really sturdy, good quality promotional gift like this reminds your customers that you’re always there when you need them.

Build brand ambassadors in your employees:

Umbrellas are an incredibly flexible giveaway. Give one to each of your employees and use them to market your business for free, while showing them you care about their comfort.

Branded umbrellas are an exceptionally well-received product once gifted. They are highly likely to be passed to another user if the consumer already has a functional personal umbrella, and they are unlikely to be thrown away within a short period of time, due to the help it provides in outdoor activities. Used creatively and effectively, they provide an invaluable brand awareness tool.

Contact iBrolly to discuss your branding requirements, we’re happy to help!

7 ways to make your promotional umbrella stand out

Promotional umbrellas are a fantastic idea for a promotional product. They last a long time and offer both form and function in one very nicely branded and wonderfully designed item. But how to make it stand out from the crowd? Here are a few tips on how to get your branded umbrella to make a lasting impact:

 

Pantone matching:

 Don’t settle for a stock colour with your umbrella – ensure your exact brand colours are used to get the full brand imagery impact you’re after. (IBrolly umbrellas are screen printed to the highest quality). Make sure your chosen supplier is able to use your precise colours when printing your umbrellas.

 

Make the most of the print area:

What’s the point of investing in what can essentially be a mini-billboard for your business if you are just going to print one small logo on the canvas? Ensure your branding is prominent, striking, and well placed. There are certain companies that even allow for full photo imagery printing on the outside AND inside of your umbrella. Make the most of the surface area, and make your brand stand out.

 

Choose the right umbrella for your target audience:

 If your ideal customer is a wealthy, appearance driven lawyer, then a small, budget telescopic umbrella with tacky branding is probably going to end up in a cupboard (or even the bin). We have a huge range of branded umbrella types, and know the industry well – so talk to our advisors about what branding options and umbrella type is going to be the most effective with your target audience.

 

Use imagery to make an impact:

Patterns, photos, striking images – these can surprise and delight any potential or existing customer. Add high-quality images where appropriate to your umbrellas to stand out from your competitors and make your umbrellas more aesthetically fashionable.

 

The devil’s in the detail:

Create the perception of attention to detail by branding unexpected areas of your umbrella – the handle, umbrella shaft, lining, and tie wrap are just some unique areas that you can add your logo to on an umbrella.

 

Don’t forget the packaging:

Speaking of detail, don’t forget to think about your umbrella packaging when you are designing your umbrella! Aluminium tubes give off a sense of sophistication, where a plastic case can also give off a lasting impression. We also offer postal tube printing which is ideal for larger umbrellas, like golf umbrellas and city walkers. Our printable postal tubes are an ideal opportunity to protect your clients’ umbrella whilst in transit and promote your brand at the same time.

 

With a bit of thought and detail, promotional umbrellas are an incredibly flexible giveaway for your clients and even your employees. Get in touch with one of our team today to discuss your options and needs.

Why Corporate umbrellas Play An Effective Part in your Marketing Strategy

Corporate Promotional products are an incredibly effective way of showcasing your brand. Phil Page, branding expert and owner of iBrolly UK, discusses why:

 

Promotional corporate items are a huge part of any successful marketing strategy. Whatever your company size – large or small – promotional products spread awareness of your business name and branding, and showcase who you are as a company. When ordering corporate gifts, your original goal may be to enhance awareness of a brand and promote your products or services. The domino effect of this, if done well, can be endless: impressing new customers, retaining loyal clients, motivating and retaining employees, all while sending positive messages about your business, and your brand.

First impressions matter. So choosing the right branded product matters even more. Businesses differ, so make appropriate suggestions. For example, a law firm requires different items than an insurance company or a restaurant. The key is accessing quality promotional products that fit all vertical markets. Pick products that match your clients’ needs.

Other critical factors in selecting your branded items establishing a products lifetime value, the type of event or campaign it will be used for, your marketing budget, and (importantly) the target audience. Is the product a basic handout or giveaway, or is it something you want employees and/or clients to hold onto? The climate or season is also incredibly important, as is the timing of distribution. Those questions must be answered before the product selection process takes place.

Why Promotional umbrellas are effective as Corporate Gifts:

 

Both a promotional gift and something practical that will help people out – potentially for years -promotional umbrellas can be one of the most effective brand awareness and promotional products.

Large Print Areas:

With print sizes in excess of 300mm on corporate umbrellas, there’s no chance of missing your brand. Use each panel to showcase your logo or have a full design across the inside and outside of your umbrella. If you choose the right company, the possibilities are truly endless – and you can surprise and delight your clients with amazing imagery.

Great Value:

When considering the climate or season – one thing that is pretty much a guarantee in the UK, is rain. With this in mind, the value of a good quality printed umbrella in UK weather, can be amazing. The ROI you get from an umbrella with effective messaging can be huge.

Long lasting:

If you choose the right umbrella, these promotional items can last for years – which will convey a good quality brand to your target audience. I particularly like our storm-proof umbrellas – these stay sturdy even when they blow inside out.

Huge exposure:

Umbrellas can essentially be like mini billboards for your brand. At a sporting or outdoor corporate event, your logo or brand imagery has the potential to be seen by thousands of people.

 

Why Use iBrolly as your Corporate umbrellas Supplier:

Benefits of using iBrolly Custom Made Umbrellas:

  1. All of our umbrellas are custom made and offer virtually unlimited design and branding options
  2. We offer a free canopy design service
  3. We offer a free printed sample once an order has been placed and a design agreed – this ensures colour and design will be perfect for the order
  4. We offer full all-over digital printing including our exclusive “Map” umbrella design
  5. Other special options including woven labels, interior printing, laser engraved handle rings, rubber badging, embossed poppers

Get in touch with us today at iBrolly for advice and guidance around choosing the right promotional umbrella for your brand – it will be worth it.

Branded Products, Corporate Gifts: Do They Still Have An Impact in 2021?

Branded products used to be the go-to as a brand awareness exercise for all businesses. Wall calendars, desk items and umbrellas would be plastered with a logo and sent out to raise awareness of a brand name and try to drum up new business.

In today’s digital world, online marketing tends to be the most popular way to try and gain new business. With so many marketers focusing their marketing efforts online, promotional products have been neglected as a way to promote a business.

So how much of an impact are these marketing products still having on potential clients? Are they even relevant anymore?

 

The stats don’t lie – promotional products make an impact:

 

A 2016 study on global advertising impressions stated that most people keep promotional products for approximately eight months. That’s far longer than a like or scroll passed a social media ad! The actual time is obviously dependent on the product. For example, pens only last 3-4 months, but umbrellas last for 14 months – but this still speaks volumes.

Social media manager Elle-Rose Williams stated in a Forbes interview that she sees branded products as an important brand messaging tool: “Promotional products allow people to see your brand, associate your brand, and recognize your brand. All these things are important as the more people who become aware of your brand, the better results you will see in business and sales.”

 

Promotional gifts provide tangible brand messaging:

 

In this digital era, the average person is so used to being bombarded with advertising in all forms they are desensitised to them. The impact of a quality promotional product, that has been thought out well, can last. A recent study confirmed that the recall rate for promotional product is a record 85% for some products! There is something unique about receiving a physical item that you can touch, feel, and actually use, that far exceeds the impact of a TV advert or magazine spread.

 

Online ads are getting more expensive:

 

Digital marketing certainly is a cost-effective way to reach your target audience, but there is no doubt that PPC advertising is getting more expensive. There are a range of reasons for this. One is more competition – there are far more users levaraging the power of PPC Marketing. Other reasons include text ads getting larger, and ads generally taking up more space on search engine pages.

In contrast, an undeniable draw of custom promotional products for your business’ finances is that they are a predictable investment. According to the Advertising Specialties Institute, the cost for promotional products is not expected to increase markedly in the next few years. This makes them a more stable, reliable and innovative way for advertisers to reach target customers – both existing, and prospective.

Unlike other forms of online marketing, rates are not set to increase with every year, and you are not tied in to any complicated contracts. You can simply buy some custom promotional products and distribute them at your will for as long as you wish to see the positive effects manifest.

 

So, are branded products still relevant? We say yes:

 

Looking at the statistics, it seems as though a well thought out branded item can have a tangible, lasting impression. And there’s great value in the sentiment behind the offer. Everyone loves a freebie,  and even if it costs you just pennies per item— it can go a long way with your customers if done right.