How to Design Umbrellas for Advertising
Well designed promotional umbrellas can be used effectively for advertising purposes. The umbrella canopy is usually around a full metre of advertising space - think of it as a walking billboard. Promotional umbrellas can provide your business or brand with much recognition. Try to tailor your umbrella design to effectively reach out to your desired audience. Here are a few tips to help you design umbrellas for advertising.
1. Identify your target audience
Firstly it is good to identify your target audience and know the types of customers you want to attract. This can allow you to create the perfect umbrella best suited to market to these individuals. Think about the age, gender and interests of your target market. Would they appreciate a bold and flashy umbrella design? Perhaps they’d appreciate a more refined, elegant look and feel?
2. Design with your target market in mind
Custom umbrellas can be created in various models with a number of different options to make your umbrella most appealing to specific audiences. It’s key to include details that will stand out and leave audiences with your branded umbrella in mind. Considering details such as imagery, colouring, sizing and text can play a large part in what type of people you attract.
Imagery is an eye-catching feature that allows you to include visuals that appeal and relate to your preferred audiences. You may wish to include a quotation upon your umbrella, this can be to represent your brand, inspire individuals or to get a message across. Including something audiences will read, remember and ponder on will generate much brand recognition.
Although text may be an element that you feel is unnecessary to target your desired audience, you may find that text that is big and bold with a large and dramatic display catches the eye instantly! Or you may want to go simple that displays your company name and logo to create more recognition. Use your target market research to guide you - what do they respond best to?
Here at iBrolly we provide a free umbrella design services. Our professional designers would be happy to develop a custom umbrella design to suit your requirements.
3. Consider location when choosing a promotional umbrella style
Certain umbrella styles are more suited to particular locations than others. Our custom city umbrellas are suited to busy city streets as it’s smaller than a golf umbrella - but just big enough for two people to fit under. If your customers are located in cities, then this the model to consider. Cities include large numbers of people and a range of businesses, a perfect location for a promotional umbrella. Large crowds and a large umbrella can result in large numbers of potential customers!
Telescopic umbrellas - also called folding umbrellas are the most compact, and smallest promotional umbrellas available. iBrolly custom folding umbrellas, however, have quite large canopies compared to other umbrella suppliers. When opened the canopy is a full metre in diameter - which gives plenty of room for advertising.
Golf umbrellas are another umbrella model that are a perfect way to find potential customers and market your business/brand. They provide the most real estate for design, with a huge canopy measuring 120cm in diameter. Golf courses - and tournaments - can also be great places to advertise as they are often visited by business owners and decision makers.
4. When using umbrellas for advertising, quality and quantity matter.
In advertising, the number of impressions matters - so the more often people see your promotional umbrellas, the better. Buy high quality custom umbrellas that will last for years - like iBrolly umbrellas. If you’re looking to buy bulk promotional umbrellas, please email us for discounted pricing.