Business Sectors that Love Promo Umbrellas
Promotional umbrellas are an effective marketing tool for many industries and companies, but as with most marketing tactics, some industries will find them a far more effective tool than others. Here are a few industries that really benefit from using promotional umbrellas:
1. Real Estate
Promotional Umbrella with Savills logo print
Using branded umbrellas as part of staff uniform or as a client giveaway is a great idea for the real estate and property industry. In a market that is competitive, standing out is essential. Custom umbrellas are not only a great visual, but they're also really handy in the real estate industry. The weather doesn't always co-operate when agents are showing clients properties. Clients will appreciate protection from the rain, and when they go home at the end of the day they'll have a useful gift to remember you with.
We have produced many umbrellas for estate agents throughout the years including Savills, Royal LePage, and Peter Clarke.
2. Hospitality
Maybe one less thought of for restaurants and cafes, and seemingly standard for hotels - but promotional umbrellas, if created with a bit of innovation and creativity, are an ideal promotional item for the hospitality industry.
Modern branded umbrellas now go beyond simple logo and colour schemes of your brand. Why not include an internal map with your company location highlighted, or plaster a full size image of your business? The options really are endless, and if done well, the customised umbrella becomes a staple of the industry's marketing strategy.
3. Finance and Insurance
Finance and insurance companies often buy promotional umbrellas as the umbrella gives off a visual metaphor of client protection, which is what they’re all about. Clients in this industry often have a preference for our promotional city umbrellas - also called executive umbrellas. City umbrellas have a medium sized canopy that is just big enough for two people. They also look great with a double layer canopy, which allows you to add colour to the umbrella design - but still keep it looking elegant and sophisticated.
4. Education
When it comes to schools, colleges and universities, custom branded umbrellas can be a great giveaway item or branded merchandise idea. From students walking across campus, to school events outdoors like rugby games and cricket matches, branded umbrellas will be utilised and appreciated by many.
Here are some ideas for promotional school umbrellas:
Teacher or parent volunteer gifts
New student enrolment gifts
Graduating class mementos
Fundraising events for booster club or sports teams
Alumni events
It’s also a good idea to stock up your college shop with merchandise like umbrellas. Especially at large colleges with campuses that require lots of walking between classes, most students don’t remember their umbrellas. You’ll notice the first day it rains, you’ll sell out pretty quickly.
5. Sporting Events
Think about the last time you went to a community sports event at your local club. Advertisements were everywhere, and companies sponsor everything from team kits to the programs. But promotional items that are practical and useful, like branded umbrellas, have so much more of an impact than just traditional banner advertisements or flyers. Custom printed umbrellas are a smart way to give punters at sporting events something tangible that they can take home and use again. An added bonus - prospects will thank you when it starts raining during a game.
Custom printed umbrellas can also be a great giveaway item for corporate sporting events like golf tournaments. They’ll impress event attendees by being both an impressive and useful giveaway item, and again, tournament players will love the fact that they can take it home and use it again the next time they hit the green.
These industries are just the tip of the iceberg - no matter your industry, promotional umbrellas can really bring your branding to life. The umbrella you choose will all depend on your audience, industry, and brand. Our team of brand experts can walk through these considerations, and help you choose the perfect style and customization to maximize brand activation.